For most Indians over 50, the diet alone isn’t enough, and this isn’t a personal failing. Our traditional meals are rich in carbohydrates and relatively low in protein. After 50, the body also needs more protein per meal to trigger the same muscle-building response it had at 40. Most people find that food alone, however nutritious, doesn’t bridge that gap. Fifty+ is not a replacement for good food. It’s the bridge.

Fifty+ products are formulated at doses our clinical team considers safe for most adults with common conditions. Our protein contains no added sugar — monk fruit provides natural sweetness with zero glycaemic index. That said, if you’re on specific medication, a quick check with your physician is always the right call. Our team is also available on WhatsApp to talk it through.

Bloating from protein supplements almost always comes from one of three things: lactose in whey concentrate, low-quality ingredients, or the absence of digestive support. Fifty+ uses whey isolate (much lower lactose), sources clean ingredients, and includes digestive enzymes in the formulation. We specifically designed this for a gut that may be more sensitive than it was at 30. Most people who switch to us after other brands report a significant difference within the first week.

The current clinical recommendation for adults over 50 is 1.2 to 1.6 grams of protein per kilogram of body weight per day — significantly higher than the older guidelines most people have seen. For a 65kg adult, that’s roughly 78–104g per day. One serving of Fifty+ Daily Protein delivers 35g. The rest comes from your meals. We can help you work out what the right daily total looks like for you.

Morning is ideal — within 30 minutes of waking, your body is in its highest state of readiness for protein synthesis. That said, consistency matters more than timing. If your routine makes post-lunch or evening work better, that is fine. Anchor it to something you already do every day. The habit is the goal.